A influência do pluralismo relacional nas estratégias coletivas de responsabilidade social corporativa de uma rede de pequenas empresas do setor hoteleiro

Abstract

The relational pluralism occurs when enterprises derive their meaning and actions from the relationships with various types of entities. In this sense, small companies that work together through networks can be influenced by the multiple relationships in oder to develop of collective strategies of corporate social responsibility (CSR), seeking to solve social and environmental problems in their environment. This way, the present work carried out a review on national and international studies on sustainability, corporate social responsibility, collective strategies, networks and relational pluralism. Then, theoretical relations were established that allowed to test hypotheses whose variables emanated from the literature. Therefore, the general objective of this research was to understand how relational pluralism influenced small companies in their collective strategies of corporate social responsibility. The study focused on small enterprises in the hospitality industry that were associated with a network. Regarding methodological aspects, this research had a qualitative character and combined the use of qualitative comparative analysis (QCA) and discourse analysis. As research results, it was concluded that relational pluralism influences small companies in their collective strategies of corporate social responsibility. This is due to the relationship with different actors that are detected within the network, among all associates and also with those outside the network, such as hotel, restaurant and restaurant unions, among others. Another finding is that network relational pluralism plus network intensity or network relational pluralism plus relationship longevity are potential influencers of collective corporate social responsibility strategies. In addition to the central contribution, focused on the fact that relational pluralism influences the collective strategies of small companies, the thesis made it possible to present the aspects that can exert this influence in the CSR strategies of small companies, which include relational pluralism with different stakeholders, Different types of relational pluralism, intensity of the relationship with stakeholders and longevity of the relationship with stakeholders.