Disseminação e sustentação de inovações sociais: um projeto de telemedicina para a Rede AVC

Abstract

The major goal of social innovations is to build solutions that can be replicable to face complex problems, and that have social relevance, as in the case of health field. Design’s strategic view, and design networks, when oriented for social innovation, can display ways to sustain and spread ideas and solutions technically feasible, but facing troubles in propagation and scale gains for its dependence of both technical and social aspects. Using Telestroke Program, implemented in Rio Grande do Sul, as unit of analysis, this research has as aim to analyze the contributions of Strategic Design for social innovation projects that have as purpose to reach scale gains by means of acting based in the distributed systems logic. For this, it was developed an action research in which took part, besides the researcher, who is as well the manager of the telemedicine program, relevant actors of the Stroke Network, in order to offer a new telemedicine model for the Network. Research outcomes point the Design’s approach as strategy activator in social innovations projects, capable of enlarge the understanding about the context and the existing cultural conflicts, of propose quick actions to engage actors and new models, that are more provocative and efficient regarding the reigning ones.