Cartografias de ecossistemas criativos em processos de design estratégico : dispositivos de ordem, perturbação e aprendizado

Abstract

This research is about the strategic design from the understanding that is a creative process that develops in creative ecosystems and aims at the production of innovative socio-technical dispositifs for the promotion of more sustainable means of life, providing the transformation of the world. Creative ecosystems are networked organizations that develop creative processes. They are always unique and their qualities emerge and transform constantly in the negotiations between the desires of the actors on the network, who are also in constant transformation. This process is rhizomatic and is marked by structural openness and closure that keeps the creative ecosystem at non-equilibrium condition. In this process, design works on the creative relationships that establish in the creative ecosystem when, displaced at the critical and reflective level of the metadesign, it produces and seeds dispositifs. Thus, the process of strategic design is cartography whose role of the designer is to produce the relationships between the actors of the network. The research, which has cartography as a research method and which is characterized as theoretical-applied, exploratory and qualitative approach, results in the proposition of processes suggested to design operations in the creative ecosystem that aim to potentiate the production of dispositifs by the strategic design. These processes are organized in the Trilogy of design processes in the creative ecosystem presented as processes that produce (1) devices that aim to order the creative ecosystem, (2) devices that aim to disturb the creative ecosystem and (3) devices that aim at learning of the creative ecosystem. To support discussion about the Trilogy processes we chose to work with examples of dispositifs created by two creative ecosystems: The Slow Food and OuiShare organizations.