O design e o processo criativo no design autoral: uma assinatura plural

Abstract

This paper investigates the possibility of the author design is a collective act and an opportunity for creative actions in colaborativity. There is interest in the relationship between design, art and crafts combined with the strategic design perspective, since we visualize characteristics consistent with theoretical constructs force in this academic field. Furthermore, we are interested in, as indicated in the question problem of this work: the creative process, as shown in the work of Tina and Lui and Rodrigo Almeida, may indicate methodological ways to promote projective practices in collaboration between designers and craftsmen? Outlining how is this creative process well demarcated by the Brazilian culture. An exploratory survey was conducted among copyright designers recognized in the market and the academic world. For individual case analysis, it was consulted database study. Data were analyzed and compared (triangulation). For the case studies was prepared a report on the structure defined previously and the development of a results framework, as well as a proposed concept of authorial design, since there is a theoretical gap on this domain. As a result we point the antagonistic basis of design for optical marketing imposes contests aesthetics founded by functionality and linear patterns of production and the multicultural and multiracial authorial aspect that indicates a breather, greater openness to interpretation of its temporality and locality, close to the art enables both social and cultural innovation, as the most convincing way to turn something is to know it in depth. There was evidence that the abstention of the rigid formality of the projects and product development enables the "playful" which is an important generator of new meanings and values. Consequently, we believe that this research has helped to illustrate some aspects of the relationship between copyright and design strategic design that even covers that pointlessly, Brazilian culture, territory and miscegenation, however aware that there is much to explore in these professional fields in order to further enrich these search scenarios.