Sistema produto-serviço para o mercado calçadista: o consumidor é o protagonista

Abstract

The influence of the accelerated sharing of knowledge and social exchanges, is interfering directly in our cultural intelligence and influencing our decision making. The new paradigm of consumption is in valuing the impact on the system than the possession of the material. Consumer goods like shoes are following in one direction whose price is becoming differentiating factor, but is not resulting in more sales and giant industries are experiencing a period of strong instability. In this way, companies should start providing more than physical items, but provide true holistic experiences that start even before the purchase, even at the design stage. So to meet this market need, this study aimed ideation of a product-service system, positioning it strategically to current demands. The system searches the interaction between users and makers, giving them the role in the system, making a sense of connection with the beginning of the footwear market with associations in the pre-industrial era.