A inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas

Abstract

The present article offers, trough the Manu Numas undertaking, an example of application of design driven innovation in fashion microenterprises through strategic design methodologies. A strategic positioning for the company is presented, having as first result its own visual identity, reafirming thusly the general market actions.