Rede colaborativa intraorganizacional de inovação: um estudo em uma instituição financeira

Abstract

This study aims to answer the general objective of evaluating the application and perception of employees of the organization at the Innovation Intraorganizational Collaborative Network Program in the company which is object of this research. An exploratory research, qualitative and quantitative, associated with the case study strategy was carried out. In the qualitative stage, it was held 16 semi-structured interviews, and the quantitative stage got 862 respondents, representing 56.67% of the sample universe. Data analysis was conducted by content analysis with the help of MAXQDA tool, and the statistical analysis processed by SPSS V 22 tool. It was possible to analyze the results with discussion encompassing the benchmarks constructs research: function, environment, accessibility and usability, development mode and results. The quantitative stage shows that respondents considering the level of agreement to a score of 1 to 6, rated average constructs with result greater than 4.3. The interviews and the open question allowed the survey of relevant aspects in the opinion of users to improve the network. In future studies, it is recommended to deepen the evaluation of results, financial and social gains resulting from the use of the program in order to perform comparison between the perception of people and effectively established gains. Also, studies are recommended comparing the current results to remeasurement to be held after the effective implementation of the relevant suggestions in this study.