Culturas alternativas e a produção amadora em midiatização: entre ascensões e declínios

Abstract

This research is a study of two alternative cultures: heavy metal and veganism. Our porposal is to analyze the interaction (among individuals) and communicational circulation processes derived in these cultures in the intramediatic and intermediatic perspective (FERREIRA, 2007: 2013) and (ROSA, 2012), under the scrutiny of network society (CASTELLS, 2002) and mediatic devices (BRAGA, 2015 e FERREIRA, 2006; 2015) concepts, in order to understand how the mediatization processes occur in these spaces. To the empiric observation, we selected the site Whiplash that issues reports on heavy metal and its subgenres, and the site ―Vista-se‖, which produces content about veganism. On both we identified groupings and logics which we named ―Confraria de Amadores‖ (Amateur Confraternity) (FLICHY, 2010). From that, the main question for this research is: In these specific cases (Whiplash and Vista-se), what reasoning is activates at the intramediatic and intermediatic circulations for the construction of alternatives cultures? Based on this problematization, we constituted our research case, elaborating individual analysis for each of these objects, observing the use and mediatic appropriation carried out by the social actors subscribed in this objects, building, thus, an analytical episode. Finally, the data were crossed in a transversal analytical text allowing, thus, the understanding beyond the specific cases how the mediatization processes of these alternative cultures are occurring and how this scenario, complexifies, not just the relations, but the culture itself.