Soluções logísticas inovadoras em importação no Brasil: o papel do prestador de serviços logísticos

Abstract

From the Brazilian trade opening occurred in the 90s, the share of import goods achieved a considerable growth, as a result of the economic development and globalization. Within the operations area of the organizations, the import function relates different logistics agents in the context of the supply chain, requiring innovative solutions, which necessarily pass through the outsourced logistics service providers, or, third party logistics - TPL. The present research investigates the role of third party logistics service providers, in the development of innovative logistics solutions for imports in Brazil. Thus, a multiple case study was conducted with four logistics services providers in Brazil, chosen by the ranking of ILOS 2014 institution, related to the logistics service providers that stood out in the Brazilian market that year. Through a multiple case study strategy, depth interviews were conducted with the logistics service providers and a client of these. After this step, the data collected in the interviews was compiled and triangulated, along with presentations and brochures of services provided by the TPL’s and indicated as innovative, beyond the respective websites and information from the internet. This search highlights the role of logistics service providers, in the development of innovative logistics solutions of the technological type. The results show that innovations are driven by customer directions most of the time, but pulled when there is an opening for the change, based in trust, relationship, understanding of the importers supply chain and their real need, an internal and external work, thorough and constant, communication, people development, background in logistics, institutional action and proactivity.