Planejamento estratégico: processo de construção que envolve muitas mãos, mentes e corações

Abstract

The focus of this research is on strategic planning in educational management, and seeks to deepen this theme in basic education in the context of a confessional private school. I tried to extend the reflection on this management tool that has been used in public and private educational institutions. This study aimed to analyze how the Marist School Ipanema is unfolding strategic planning, using as reference the management model of Schools Network of Marist Province of Rio Grande do Sul. Then, I described the model of management of strategic planning from Schools Network of Marist Province of Rio Grande do Sul and the process of framing and deployment of strategic planning of Marist School Ipanema trying to understand the level of participation of the subjects in the different segments of that school. Methodologically, the research is developed through a qualitative approach. The data collection was carried out through documents and semi-structured interviews and submitted to content analysis. The subjects were interviewed representing different segments of the school: the principal, administrative and educational vice principal, an employee, a teacher of kindergarten, a teacher of elementary school and one high school teacher. The theoretical framework used in this study is anchored in the authors: Braga and Monteiro (2005); Fritsch (1996); Kaplan and Norton (1997; 2001; 2008) Lück (2010; 2011); Mintzberg et al. (2006); Mintzberg; Ahlstrand; Lampel (2010); Murad (2012); Oliveira (2014); Porter (2009); Preedy et al. (2006) and others. The development of this analysis made it possible to bring some elements to be followed by managers, underlining the importance of leaders has a strategic vision, which is of strategic thinking essential to the educational manager of contemporaneity, because managing a strategy becomes more difficult than building it.