Midiatização da inovação científica: estratégias do Instituto Internacional de Neurociências de Natal/RN pela intervenção do ator cientista (Miguel Nicolelis)

Abstract

From a case study examining the strategies of mediatization of scientific innovation developed by the International Institute of Neuroscience of Natal/RN Edmond and Lily Safra - having as its protagonist the scientist Miguel Nicolelis – characterized by outstanding shares in the field of science and communication. The research arises from the question 'How does an entrepreneur-scientist provides a work of communicational nature, developing movements in multiple directions from one place of a typical scientist communication, speaking to other places - if not totally a communicator - but was hybridized by operations and logics of mediated communication? while problem. Is studied, particularly, the communication posture of a Scientist Actor in using traditional medias, virtual and other specific actions, according to the analysis of their communications strategies and discursive. From a dialogue with the theoretical framework on media coverage of scientific practices, has focused on the promise of invention, which embodiment is constituted by flows of announcements culminating with their materialization in the contest of a sporting event, the World Cup opening ceremony in 2014, which this experience will be announced. The study identified a set of strategies adopted by the scientist who is through discourses that mediatize an innovation that is yet to come, while jogging establishing interactions filed by him. The findings showed that the Actor operates complex media engineering for discursive operations that sets him as the main reference to laboratory research and according to the different characters that make up its media performance.