A Consulta transformada: experimentações de dispositivos interacionais “psi” na sociedade em midiatização

Abstract

THE TRANSFORMED APPOINTMENT: Experiments of interactive “psy” devices in mediatized society Mediatization in an accelerated process in contemporary society changes the functioning of enunciations and ways to interact in a complex way, which will happen widely in the space of mediatized devices. Such devices work as a place of agency to several knowledge systems and social practices, as well as “psy” knowledge systems and practices that, when displaced to their ambience, will produce meaningful incidences that pass on the episteme that produces the idea of appointment. The present study aims to understand the singularity of experiments tried around “psy” knowledge systems in interactive mediatized devices that end up displacing the referents of an appointment and transforming it. Such transformations are observed in three interactive “psy” devices with broad social circulation: the newspaper column “Vida Íntima”, signed by Alberto Goldin; the website Ajudaemocional.com, owned by Olga Tessari; and the enunciations produced by Ildo Rosa da Fonseca and Anahy D’amico at the TV Show “Casos de Família”. The observable were mapped and tensioned in their private logics so that we could reach the regularities and singularities emerging in each one. The analysis developed as a multiple-case study has taken us to realize meaningful aspects of social processes condensed in the devices, as well as to allow inferences about the ways in which such devices can advance the field of knowledge systems involved in their production.