Capital intelectual e a inovação tecnológica: uma análise da relação contratual cliente/fornecedor

Abstract

This study identified the contractual relationship customer / supplier service providers describing business practices related to technological innovation over the formation of intellectual capital. Demonstrated the kind of research methodology as a case study descriptive and qualitative nature. The theoretical framework included intellectual capital and technological innovation. It also addressed the management process of measuring the market value resulting from the supplier and customer relationship x x technological intellectual capital. As a result, we identified business practices related to technological innovation and intellectual capital, and you can also identify the perception of managers on the subject, what the goals and prioritized variables and how these companies manage and analyze the actions of technological innovation and capital intellectual. It appears that the business practices of technological innovation related to intellectual capital are being incorporated in the processes of the companies that were the focus of this study. It is concluded that the contractual relationship customer / supplier leverages practices of technological innovation and intellectual capital, making it a great potential for prioritization in each of the companies analyzed in this study, showing differences while convergence of vision due to the characteristics of each. While the supplier has an idea of prioritizing practices related to internal processes and finances, the client company identifies a practice focused on internal processes and learning and growth of its employees.