Criação autoral na perspectiva do design estratégico: uma análise de projetos acadêmicos de moda

Abstract

This study assumes that contemporary society finds itself in a state of postglobalization crises, characterized by a massive standardization of the culture. Fashion design reflects a society’s way of living and thinking, but also affects them, being capable of producing new assemblages from its artifacts. On the other hand, there are movements towards the regaining of a subjective aesthetic experience, which is manifested on the subject’s strong will to be singular. They are movements of reaction to the massification of the creation, explored in this research trough authorial design. Therefore, the question here is how to boost fashion project teaching to promote authorial design from strategic design trough scenario building for fashion teaching. Having a graduation fashion course localized in Rio Grande do Sul State as object of analysis, this research seeks to understand the fashion creation speech, its potencials and constraints. As a result, the objective is to project possible scenarios to boost the creation in fashion design from strategic design focusing in metadesign.