Fãs no paradigma da midiatização : casos de dispositivos em torno de Harry Potter

Abstract

The appropriations of fans on the Harry Potter narrative assume varied directions. The following work attempts to explain these relations occurred at the continuity of consumption, beyond the first stage of reception. This approach takes as principle the foundation of new communication relations, understood at the unfinished concept of mediatization. In our task we have chosen the abductive method, along the operations of analogy and homology, looking for creative, non-tautological, discoveries. This study is based upon multiple cases of inquiry anchored in a qualitative perspective. Furthermore, we selected as basic questions three matrices present in the selected devices: the socioanthropological, the discursive-semiotic and the techno-technological. The sense of what the admirers of the series makes cross distinct examples driven by the consolidation of internet. To understand this contemporary relationship we have selected three devices that reinterpret the original plot: two websites of fanfictions - fanfiction.net and “Floreios e Borrões”; two Facebook pages – “A Varinha” and “Harry Potter”; and a fan club based in Porto Alegre, the “Herdeiros de Sonserina”. First of all, we will make descriptions and brief notes about the functioning of the cases. Then we can analyze, by analogy and homology, the relationship they maintain with each other, within the logic of practices of fans. We found evidence such as formation of hierarchies, prevalence of cult of the series and the limitations formed by selected structures. However, this formulation requires questionings of communication order to become complete. Thus, at the end we have developed new abductions, in other words, we have elaborated hypothesis about the meaning of creations related to the original series. Our inferences from the observed phenomenon perceived such processes: the expansion of fan circuits; the coexistence with previous communication paradigms; the intentions on forming appropriation programs; the legitimacy of the canonical products; the pact of the industry with the appropriations of the fans; the delimitation of the creations by the structures and hierarchies of devices, and temporal qualities of poaching activities.