Estratégias de internacionalização: relações com decisões de estratégias de operações internacionais na cadeia de commodities

Abstract

The papers about strategies of internationalization and international operations in commodities chains are necessary and timely at the time the emerging and consolidated economies search for alternatives to expand their businesses in different regions of the world. This paper had as an analysis focus evaluating the existing relations between the strategies of internationalization and decisions of operation strategies of international companies, in the commodity chain, specifically in the soybean from Brazil, in the state of Mato Grosso. It was aimed in specific terms, describe the strategies of internationalization adopted by the multinational companies in emerging countries as Brazil, analyze the characteristics of the decision categories of the international operations strategies, practiced by these global corporations and verify the existing relations between the strategies of internationalization and international operations in the Brazilian soybean chain. Two CEOs from the biggest multinational companies of the global agribusiness segment in their units located in the Midwest, in the state of Mato Grosso and at the central offices in São Paulo (SP) were interviewed. Three units of this company were visited in loco for the comprehension of the activities developed in the soybean chain. In this study the model of content analysis is developed, using the software N-vivo as a support to qualitative data. As the main results link to a great similarity in strategies of internationalization and of operations by the investigated companies, the striking presence of those in the coordination and configuration of the commodity (soybean) chain.