O desenvolvimento da capacidade de inovação para alavancar a sustentabilidade empresarial: estudos de caso na Artecola e no Hospital Mãe de Deus

Abstract

The present work analyses the development of innovation capability in a way of leveraging entrepreneurial sustainability. In order to answer the research question and the study goals, we have used the approach of dynamic capability, which presents the necessary capabilities to help the development of innovation capability and shows how these capabilities could be developed to support to innovation capability. Based on the research field, we have verified that this approach clarifies how to develop the innovation capability, but it did not explain how to leverage the entrepreneurial sustainability. Due to this limitation, we have run the approach of sustainable innovation, which presents elements that wide the branches of performance of innovation capabilities beyond the economic pillar, contemplating environmental and social issues of entrepreneurial sustainability. In this research, two studies over qualitative cases had been used with exploratory and descriptive characteristics. For the study of case, we selected two companies based on their experiences with innovation. More specifically, Artecola Enterprises have been selected due to its experience with product and process innovations, and Mãe de Deus Hospital due to its process and service innovations experience. Data have been collected on 19 semi structured interviews with people indicated by the enterprises themselves and through available documents. Data have been analyzed based on a qualitative contente analysis using NVivo version 10 software as a support. The main research results point out the necessity of developing sustainable innovation capabilities, including the approaches of dynamic capability and also sustainable innovation to leverage the entrepreneurial sustainability.