Inovação no processo de projeto do design de livro impresso: Insumos pelo design estratégico

Abstract

The editorial design process project of a book has changed in recent years in order to meet the complexity of the postmodern world’s demand and the established focus on consumption. However, its work methodology was restricted to a logical-linear process, lacking a study to observe the changes that were taking place. This dissertation investigates the inputs of strategic design for innovation in the editorial design process project of a book to establish a hybrid methodology of project. The study was divided into two parts: the first includes a bibliographic survey, i.e. a theoretical review about the strategic design and its methodology, observing the book design and its methodology. The second part is a practical study whereby exercising a book project, the contribution of metadesign can be analyzed in practice. The data analysis obtained in the study of the practice and the crossing of information along with the theoretical study paved the way for an understanding of the design process project of a book in the current context. The relationship between the design methods developed in editorial design and the strategic design enabled the identification of theoretical and methodological principles complementary to the process of book design. A hybrid methodology for the book project, aligned with the complexity of modern design was proposed after the study was carried out.