O lighting design sob a perspectiva do design estratégico: construção de atmosferas para experiência

Abstract

The use of elements and sensory stimuli in the design of an environment provides the construction of atmospheres, which directly interferes with the perception that users have of the environment. This research explores the lighting design as a key element in building an atmosphere associated with the color and dynamic movement of light, seeking the construction of meanings and the creation of links between user and environment. The work was developed from theoretical research, which sought to revise concepts like atmosphere and experience from the logic of strategic design, and an experimental study, which considered the construction of two atmospheres and sought to evaluate the perception of users. Results demonstrated that the strategic creation of atmospheres allows enhancing the user experience in the environment, from the user's perception about the atmosphere proposal.