Ao alcance da mão e em movimento: os usos e os processos interacionais na recepção da TV digital no celular

Abstract

Digital TV - and all its features - arrives in Brazil with promises of digital inclusion and new television experiences, with expectations to replace the analogical model by 2016. Our study proposed to follow this technology implantation by the televiewer experience, choosing digital TV on mobile as the object. We assume the premise that TV at this mobile support represents an "other" television in relation to the experience with TV sets and analogical. We look for to understand the interaction processes and the uses of the televiewer with the medium and message in the digital TV on mobile. We conducted a reception qualitative study, accompanying a group of eight televiewers. The methodology adopted an ethnographic approach, which includes observations and experiences in urban spaces, in addition to the qualitative group. Proposals from the empirical and theoretical researches are developed in three dimensions: use and consumption, situationalities and ambience; differentiation or inclusion in social space.