O desembarque do Brasil na África: o caso Embrapa em Moçambique

Abstract

The study analyzes the strategies and communication actions, articulated with logical and various social fields operations, especially those located in the communication field, build landing of Brazil in Africa, with the Brazilian Agricultural Research Corporation (Embrapa) as its main operator . The analysis of materials is based on the theories of communication, social fields and mediatization. A set of communication actions are reviewed based on the central concepts developed and that show how the communication actions operating in this emblematic case, building landing. After the evaluations noted that the fields of politics and diplomacy played a defining role in all other actions taken in the event under study and even on the actions and communication strategies. Draws attention to self generation provided by mediatization processes, when the news protrude scale without control to other spheres and media, taking multidimensional and unpredictable proportionalities.