A midiatização dos comportamentos femininos: uma análise dos blogs de revistas e da busca pelo aconselhamento nas redes

Abstract

The dissertation studies feminine blogs from a group of magazines in the Brazilian context where women report their personal and professional experiences in order to update their daily practices and beliefs on social networking sites, as well as blogging these information in the environment of portals and magazines. The amount of eight spaces hosted on the websites of NOVA, Claudia, Marie Claire and TPM ("Trip For Woman") magazines is explored through this work from the perspective of some studies that address the interface between social communication and the phenomenon of mediatization of the female behaviors on the internet, considering the operation of digital environments in question, the circulation based on information flows and interactive rituals and the gender performance of the contemporaneity. In conclusion, it is pointed out that, through interactional strategies, the womanhoods that are born, circulate and overflow onthose onlineenvironments consist of experiences that could not be described or challenged only by magazines, but also by a subjective scope as in the other social networks, approaching social practices already established by users and engendered in those spaces. After a descriptive observation of each of the eight blogs - which are the cases studied - a cross-section allow seize problematic issues raised by the research that gives axis.