Complexificação da zona de contato na ambiência midiatizada: um estudo da interação do Jornal Nacional com os receptores na fan page no Facebook

Abstract

This research proposes a case study of the Brazilian national television news Jornal Nacional (JN), from the country’s biggest TV channel Rede Globo de Televisão. The research takes place from October 2011 to February 2015 in a structured analysis and the circulation of its expression as an interactive zone expanded on the social network Facebook. The study is established from the contributions of mediatization where it first develops a discussion of this concept with the understanding that the intense and accelerated presence of media in society entails an environment that affects all social sectors in different ways. Then it discusses the understanding of the interactive zone, such as the place of interaction and contact between producers and receivers, and it brings details of the interactional forms of Television and from the TV journalism over the years with emphasis on the current state of mediatization. Through a qualitative analysis of the structure and discursive processes, the research concludes that television news develop a coordinated and self-reflexive activity on the social network Facebook. Furthermore in order to create routines and relationships with individuals and interactions by television news also happen, but not with each user individually. In the interactive zone, the individual participates in the flow of communication that takes place continuously and shows the diversity of her/his logic. In this perspective, the JN fan page on Facebook is a new field to order the television mediatization when shown from another interactional force and it is a field for mediatization of the social actor, who distributes sense for society and the television system.