Estratégia de produção considerando diferentes empresas abastecidas por uma mesma unidade fabril: aplicação em um caso

Abstract

Increasing globalization, combined with advances in information technology and new ways of organizing production and work, can be termed as the "new economy." Thus, the search for a strategic positioning inserts in the business environment a set of complexities in terms of formatting and layout of the production strategy, many companies have to decide what competitive advantages they need to achieve. Business leaders in their respective markets need to build business strategies and production that have the capacity to meet a competitive environment, characterized by the manufacture of increasingly personalized products, with the attributes desired by the consumer market. Therefore, the production system of the Company focus of this work is characterized by the complexity of the management of production, generated by various product lines manufactured by the characteristics of marketing of companies served by it. From this scenario, the paper proposed a generic method for designing the production strategy based on the concept of Focused Factory and can be applied to companies with similar characteristics to focus Company. For less complex factories, focused on a particular niche market, the concept of Focused Factory can get high performance compared to a conventional plant. However, for more complex factories which serve different market niches, which produce different products for other companies, there is a perceived gap between the manufacturing strategy and the potential use of the concept of Focused Factory. After the construction phase of the generic method, we performed the customization and implementation of the method in evaluating the Company seeking to focus its applicability in a business environment. The research method used is the Design Research and the Company in focus used for the search and implementation of the proposed method is part of the furniture sector and is located in the city of Bento Gonçalves (RS). Subsequently, we present a critical analysis of the application of the case, seeking to evaluate the proposed method, the methodology used, the results obtained with its implementation and improvement opportunities visualized. Thus, the purpose of this research was to examine how the adoption of the concept of Focused Factory contributes to defining the strategy of the Company production focus that is characterized by the production of different product lines for different companies in the same plant. Furthermore, the thesis also highlights the need to deepen the analysis of issues relating to the production strategy in business management systems with complex production.