Informações contábeis voluntárias e as recomendações de investimento em ações

Abstract

The objective of the present study is to analyze the relationship between the voluntary information provided by companies in the Reports of Directors and its use by Brokers Securities in evaluating and recommending investments in stocks. So, an instrument of data collecting was sent to the brokerage analysts to identify the information used on the recommendations. 30 returns were received from a population of 108 brokerages registered on Securities Exchange Commission. After receiving the returns, it was verified which companies were analyzed by the brokerages, and with this verification the second sample of the research was taken. To analyze the information released by the companies, an analysis was done on the Administration Reports sent to the Securities Exchange Commission in 2008. A descriptive analysis was done in both samples individually, so it was possible to verify the personality of the respondents and the opinion about the importance of the information presented by the companies. And on the descriptive analysis of the Administration Reports was possible to identify the level of disclosure of the companies, and besides that it was possible to verify which information is released more often. The conglomerate analysis (Cluster) was done with the brokerages sample, and it was verified that there is not an unanimously way to analyze the information used by the respondents. So, a second conglomerate analysis was done, this time with respondents and companies together to verify the relation between the information released by the companies and the usage of this information by the brokerage. The results of theses analyzes indicate that the reports presented by the companies have many particularities, since the ones that take under consideration only the legal aspects, and others that used this report as an communication channel of the company activities. About the analysts, it was verified that the information released to the market is used, and this information is relevant on the analysis made for recommendation of stock investments.