Paradigmas da implantação da televisão digital: programação, ações nacionais e tendências locais

Abstract

The television is still the main way of communication nowadays, reaching the biggest part of population, even with the growing of the internet. Facing the multiplicity of the products and services offering, the TV stations are pursuing different ways to keep their audience in a high level, and the digitalization shows off like another possibility for the companies to push themselves to this reality. This study focused the process of implementation of this new TV in the Rio Grande do Sul state, specifically in the RBS TV, highlighting the changing?s that happened in the 2009-2010 years. After the beginning of this transmission of the TV station by the Earth-Brazilian System of Digital Television (SBTVD-T). Also, was verified how, in the Rio Grande do Sul state, the advertisement market behavior facing this changing in the main sharing time of divulgation of those big announcements.