AnaMaria e Malu, sujeitos de vários discursos: leituras para compreender seus contratos de leitura no espaço-tempo da midiatização

Abstract

It examines the discursives strategies of two magazines to women of popular audience, in the process of midiatization of society. The survey notes how the publications AnaMaria and Malu create links with their readers and establish their reading contract. This is an empirical and comparative study, which examines 24 editions of these periodicals between the years 2010 and 2011. The work is structured in three parts. First, it was a survey of the evolutionary process of women's magazines in Brazilian society, observing its behavior since the days of colonial Brazil until the mediatized society. The second, privileges the understanding of our theoretical and methodological framework, whose base is anchored in Veron, Mouillaud, Fausto Neto and Bakhtin. And finally, the analysis of magazines to identify and understand their operations. Analysis that included four levels: cover, editorial page, specialist and shipping beyond the magazine. This work shows that the relationship between AnaMaria e Malu and its reader is strongly influenced by midiatization and, although they support a majority contract, its property depends on other secondary contracts.