Design aplicado ao território no contexto das cidades criativas: o design que projeta para a cidade na busca por soluções inovadoras de velhos problemas

Abstract

This research comes from the acknowledgment of globalization's actual stage that today seems to be a process that permeates the most complex relations and contexts, influencing the social, economical and cultural dynamics. As consequence of this process, phenoms such as the cultural hybridisation proposed by Canclini and the compression of time and space exposed by Bauman appear, altering the territorial dynamics, generating the emptying and retaking of territories, represented by the concepts of deterritorialization and reterritorialization. In this context of emptying cities, this research focuses on the comprehension of the concept of "creative cities" as a device of territorial valorization, reinventing and innovating the cities from their very own crises. The objective is to verify in the context of the studied project aspects of the strengths and weaknesses for the supplying of means so that the city of Porto Alegre can project as a creative city. The methodological approach happens through strategic design, understanding projective factors capable of evincing a creative logic for cities. As an empirical study, a case study was developed about “PortoAlegre.cc” project. This project is an initiative made in the city of Porto Alegre that furthers the participation of the population on the search for solutions of the city's problems. The analysis and discussion of the case happens through the methodology of scenario building oriented by design and complements itself in an experiment. The results point that “PortoAlegre.cc” project, while still not being able to supply the needed conditions to start a process of articulating the city as a creative city, is a fundamental initiative that represents a change in mentality about the process of co-creating a city.