Religi@o 2.0: interações entre igreja e fiéis no blog do bispo Edir Macedo

Abstract

This research seeks to analyze the processes of interaction between church and faithful from the blog of Bishop Edir Macedo, leader of the Universal Church of the Kingdom of God (IURD). Hosted by Arca Universal portal, the blog is an environment-enhancing new forms of contact between the religious world and the creeds world. Through the interaction possibilities of so-called Web 2.0, allows Internet users to the faithful co-participate in this digital platform offering them the opportunity to express their religiosity in multimedia character. Accordingly, we analyze how the blog of Macedo reconfigures religious practices with their faithful in the interactive environment of the Internet. From this central question, studies the interaction process and the meanings established in circulation by means of posts and comments. The study appears as a descriptive and qualitative research methodology that includes bibliographic, observation and description of the empirical object. The analysis shows that blog fosters a sense of ownership by creating a network of recognition, approach, visibility and legitimacy.