Gestão de design : uma análise quantitativa em empresas brasileiras listadas no ranking If Design

Abstract

The Design Management has received attention from academia and has been outlined as a new area in production environments as a means to support innovation, differentiate products from competitors and generate revenue opportunities, contributing to improve business performance. The Design Management explores the integration of different activities in an interdisciplinary process that influences the organization's strategy, creating and developing alternative ways to generate innovative and sustainable solutions. The objective of this research is to analyze the Design Management in Brazilian companies based on aquantitative analysis from a population of 43 Brazilian companies identified for the excellence in design. To support the research the main aspects involved in the Design Management were identified through a review of theoretical concepts associated with this theme. The review helped to identify hypotheses to be tested, associated with constructs representative of Design Management. The method use dwas a survey and the data collected were subjected to statistical analysis, which allowed the validation of the hypotheses for this population. The study indicates that companies that have gained notoriety in design have achieved a level of maturity over the issue and have realized that the importance of Design Management for the company is not necessarily a function of size or time in the market.