Tradições e contemporaneidade na midiatização das identidades culturais: as configurações humorísticas radiofônicas do top show e os sentidos produzidos por ouvintes do extremo-oeste de Santa Catarina

Abstract

This dissertation discusses the communicational texture instituted between the comedic constructions of a radio program and the identitarian images of its audience. It analyzes the different social types and scenarios, humor strategies and relationships with listeners that are constructed in the radio comedy program called Top Show, broadcast by Rádio Peperi Top 104 FM, an FM radio station in São Miguel do Oeste, state of Santa Catarina, Brazil, as well as the programs relations with the media-related context of reception. The dissertations goal is to investigate how that radio program includes in its comedic constructions symbolic elements that are present in the daily culture of its listeners and to understand how the meanings, appropriations, alliances and refusals of those constructions are constituted in the program?s reception. It also analyzes the discoursive construction of regional identities as expressed in the caricatural and parodistic elements that are presented in the program and the audiences symbolic operations. For the analysis of the areas of production/product/reception the author adopts a multi-methodological approach that covers these various dimensions of the communication process. The results show a blending of referents connected to the media-related experience and to the matrices of regional culture, such as accent, tradition, rural space and ethnic identities, which permeate the communicational devices that make up the radio program and establish reading alliances with the reception.