Análise da estratégia de integração vertical: um estudo de caso de empresas vinícolas de vinhos finos do Vale dos Vinhedos

Abstract

It’s known by vertical Integration or verticalness when the productive and distribution processes along with others economic processes technologically distinct, necessary to the fabrication of products or services, are executed internally in a company (PORTER, 1986), contributing in order to own a higher control on all the levels of the productive chain. This study has as its aim analyzing the vertical integration between the Vale dos Vinhedos’ winery companies and the grape farmers as an element of competitive strategy. Besides the vertical integration, there are different degrees of integration which can be adopted as strategy by the companies: total integration, partial integration, closely-integration and market shares. The research was developed in two stages: a preparatory one for a better sector’s understanding gain, the development of the vertical integration model and the categorization products tracks according to their prices; and a final one, constituted of a comparative study of the different deg