Critérios competitivos e manutenção de relacionamento entre fornecedores de transporte marítimo internacional e exportadores do Rio Grande do Sul

Abstract

Logistics operations play an important role in international business. At the same time, exports are a major driver in the Brazilian economy policies. As exportation rates have increased quickly in the last years, companies have been compelled to seek cost reduction, quality improvements and client satisfaction. Thus, this study aimed to identify competitive criteria and relationship patterns in the services continuity in the international sea transport industry. The companies analyzed are located in the state of Rio Grande do Sul. A survey was carried out in two of the major exporters industries in that state – Machinery and Agribusiness. The results showed that competitive criteria employed in Services Performance: feedback capacity, staff’s skills, on time delivery, price, ships’ space availability and equipment were found to be more important for the relationship maintenance in the international sea export industry and Brazilian exporters. Therefore, these criteria are key aspects for the relationship co