Midiatização: a reforma protestante do século XXI? Igrejas, dispositivos midiáticos e sistemas de valor, de visibilidade e de vínculo entre regulações e resistências

Abstract

The present research focuses on the processes by which four Protestant churches in the historic Brazilian branch - the Methodist churches (IM), Presbyterian Brazil (IPB), Evangelical Lutheran Confession in Brazil (IECLB) and Evangelical Lutheran Church of Brazil (IELB ) - are involved in the dynamics of media coverage of society. Relates the discourse on communication of the churches, their media practices, media devices made by them in place, and how individual actors respond to these initiatives of the churches through the response devices. Aims to contribute to the debate and the research that has been made about not only the subject media and religion, but mainly the problem of mediatization, working for the institutions in general to better understand their processes and thereby find ways to define its communication policies reconciling their interests with the most legitimate profile of a society that has increasingly mediated. The study describes and analyzes operations auto and heterorreferences occur