(Quase) tudo sob controle: estratégias de apropriação de manuais de redação por jornalistas em periódicos diários

Abstract

It is recurrent the idea that the stile books object to control, unify and model the newspapers editorials in accordance with the journalistic and economic interests of theses companies, demonstrating been a instrument in service of the manipulation of the readers/receptors. This work takes place in the attempt to demonstrate that, beyond those markedly ideologized characteristics, identified by many in the subjects expressed in the stile books, there is a conjunct of relations that are formed when these dispositives are available for its users, in this case, the journalists. That is, this work objective to identify in this process of circulation, the “out of rhythm” between what the stile books define as the ideal for the newspaper production and what the journalists put into practice in the elaboration of the product, the news. In the process of production, of which the stile books participate as a linear support and some times definitive, appears a conjunct of tactics and strategies that end up participat