Universitários S/A : estudantes universitários nas tramas de vestibular/ZH

Abstract

This dissertation presents a study on the modes of constitution of university subjects in contemporaneity, aiming at problematizing the ways through which conducts of those subjects have been conducted by multiple strategies and tactics that leverage neo-liberal governmentality. The research material consisted of 20 front covers of Vestibular/ZH, a weekly supplement of Zero Hora (the newspaper with the largest circulation in Rio Grande do Sul) directed towards students preparing to start a university course. The concepts of discourse and governmentality have been taken as analysis tools, both stemming from theorizations of Michel Foucault. Changes in cultural configurations in contemporaneity have produced university subjects with specific characteristics. Changes occurred in the work world, new governmental rationalities, with the emergence of neo-liberalism, and the centrality of media in the production of subjectivities, have been some of the possibility conditions for the emergence of those subjects.

Ana