Entre mulheres empoderadas e empresas poderosas: uma análise das práticas profissionais das streamers feministas de videogames no Brasil

Abstract

This thesis aims to understand the communication tactics employed by Brazilian gaming streamers who openly identify as feminists through their personal narratives, considering their relationships with their audiences and commercial partners within the context of the digital platforms’ working environment. Through a methodological approach that combines narrative interviews (Rosenthal, 2014) and narrative and framing analysis (Creed et al., 2002; Webb, Mallon, 2007) in an intersectional perspective (Creed et al., 2002; Webb, Mallon, 2007), seven interviews were conducted with feminist gaming streamers. The categories identified in this analysis show that these professionals’ communication practices are structured around resilience and melancholy tactics (James, 2015; McRobbie, 2020), since the influencers try to reverse the damage of the exposure to sexist harassment through visibility and resistance to the algorithmic curatorship.