Gestão de portfólio de inovação: um modelo qualitativo orientado pelos objetivos estratégicos da empresa

Abstract

This research investigates the relevance of innovation portfolio management for new products in maintaining corporate competitiveness, profitability, and sustainable growth. The study emphasizes the importance of continuous evaluation of the innovation portfolio to ensure its alignment with the organization's mission and purpose. Additionally, it highlights the need to consider both commercial and financial objectives, as well as non-financial goals, ensuring adherence to Environmental, Social, and Governance (ESG) targets to prevent deviations from strategic objectives. The management of the new product portfolio primarily aims at maximizing value and ensuring convergence with the corporate strategy. Thus, this research seeks to identify effective tools and methodologies, consolidating them into an applicable artifact that enables the evaluation of the alignment between the innovation portfolio and the company's strategic objectives. To achieve this goal, the Design Science Research (DSR) methodology was adopted. The study proposes qualitative assessment model to position the innovation portfolio and project its strategic outcomes. The research identifies innovation indicators and develops management dashboards that provide a comprehensive view of the company’s current state and future perspectives. Additionally, the Fuzzy DEMATEL method is employed to assess the influence of each criterion in portfolio classification from the perspective of evaluators. The results highlight strategic factors that directly impact portfolio management, underscoring the importance of a structured dashboard for integrated analysis and data-driven decision-making. This approach provides companies with tools for a more balanced and efficient management process, ensuring an innovation portfolio that is aligned with strategic objectives and enhancing competitive predictability.