Midiatização do bumba meu boi do Maranhão: deslocamentos e transformações sociais

Abstract

Mediatization discourses have permeated the social universe for a long time, and as results we have displacements and adaptations that allow social transformations. In this work I present the mediatization of a folkloric element, Bumba Meu Boi from Maranhão, which crosses generations and travels through social media, adapting to the new way of being in the world. The discussion is centered on the area of mediatization and its social processes. It is configured as important, because it presents the media circulation traveled by popular culture groups as a historical-cultural element, but attentive to changes in social behavior without losing their essence. The objective is to analyze the behavior of two folkloric groups, Boi de Morros and Boi da Maioba, on the social network Instagram, in the period of 2020 and 2021, a period that includes the years of the Covid-19 pandemic, and which mark the absence of presentations and cultural manifestations with the participation of the public. The methodology used involved bibliographic research, netnography and discourse analysis. The analyses were conducted directly on the pages of these two Bumba Meu Bois groups, which, prevented from performing in public, changed their production and consumption modus to posting photos, reels, graphic arts, TBTs and live streams on the social network. The results highlighted the ease of dealing with the public remotely, the interaction, the cadence of the circulation of posts, a mass mediation controlled by a mediatization without an agenda setting. A circular movement promoted by one person, making use of accessible and low-cost technological resources.