Desvendando a atitude de design em não-designers: um estudo em organizações de tecnologia da informação e comunicação

Abstract

This dissertation explores the concept of "Design Attitude" among non-designers within Information and Communication Technology (ICT) organizations. The study delves into how these professionals, typically not formally trained in design, adopt and integrate design thinking and practices into their work environments. The research is anchored in multiple case studies involving diverse ICT teams, ranging from innovation departments of multinational corporations to small startups and companies maintaining legacy systems. Through in-depth semi-structured interviews with non-designers, the study aims to identify how organizational and occupational cultures influence their design attitude. The findings underscore the significance of embedding a design mindset in non-designers, highlighting the transformative potential of design in fostering innovation and strategic thinking within ICT organizations.