Cultura brasileira e inclusão corporativa: uma análise sobre a diversidade nas grandes empresas de Campo Bom - RS

Abstract

This research investigates the impact of Brazilian culture on diversity and inclusion practices in large private companies located in Campo Bom, Rio Grande do Sul, Brazil. It addresses a contemporary and relevant topic that still faces significant challenges due to the persistence of prejudice and discrimination against minorities. The study aimed to analyze how Brazilian culture influences the management of diversity and inclusion in these organizations. To achieve this goal, a survey was conducted with 100 participants who responded to a 19-question questionnaire, statistically analyzed with both qualitative and quantitative methods, and supplemented by an extensive theoretical review. Data analysis revealed that, although there are ongoing initiatives and the discussion on the topic has become more frequent, prejudice against minority groups remains evident in the workplace. Furthermore, the study highlights the importance of including all types of professionals within companies, valuing their contexts and individual characteristics, and respecting their uniqueness. That said, the study emphasizes the need for more effective diversity and inclusion policies and practices that go beyond superficial initiatives or those motivated only by legal obligations, promoting a truly inclusive and equitable work environment.