“Essas inovações que vocês fazem no debate, o público que vocês atingem, pra mim é uma coisa nova”: a construção do ethos discursivo de Lula no podcast Podpah transmitido no YouTube

Abstract

This research consists of a case study on President Lula's participation in the Podpah podcast, which was broadcast live on the YouTube platform. The main objective is to investigate how the construction of President Luiz Inácio Lula da Silva's discursive ethos occurs. More specifically, the project seeks to analyze how Lula's discursive ethos manifests itself in the three enunciation scenes proposed by Maingueneau: encompassing scene, generic scene and scenography. Furthermore, it aims to show how the discursive ethos manifests itself in a political speech broadcast on a podcast, taking into account the modifications and adjustments that this speech undergoes when broadcast on a program like Podpah on YouTube. The investigation takes place through the theoretical-methodological framework of Discourse Analysis, following postulates by Maingueneau (2015) and Charaudeau (2019b). The methodology is part of qualitative research and follows the steps proposed by Creswell (2007). To carry out the analysis, the speech given in the interview was transcribed and organized into blocks of interest, according to the most recurring topics during the conversation, namely: i) ethos in the conversation about politics in an indirect way; ii) ethos in talking about politics directly; iii) ethos in the conversation about Lula’s personal life. Around five turns of speech were analyzed in each block, which enabled the perception that Luís Inácio builds the ethé of credibility and identification, consistent with the political figure he represents.