Aspectos comportamentais em ambientes corporativos administrativos: uma análise sobre a percepção humana através da neuroarquitetura

Abstract

The environment can impact the well-being, behavior and actions of users. Therefore, the research emphasizes the relevance of the psychological and behavioral aspects of users in the environment, changing the use perception of the space. This dissertation seeks to study the psychology of human beings when interacting with built environments, exploring the neuroarchitectural approach. Neuroarchitecture aims to understand how the human brain is guided by cognitive stimuli in specific environments, seeking to improve quality of life and productivity. The objective of the research was to verify the contribution of neuroarchitecture to the quality of spaces at corporate administrative offices. The research adopted an integrative systematic review methodology, in which data was found to support elements related to neuroarchitecture. This data was compiled using mathematical relationships to create probabilities that describe how variables in the data are related to each other. A case study was conducted with the aim of evaluating the accuracy of the model through a physical survey. This survey explored the behavioral factors associated with the quality of the corporate environment, resulting in the diagnosis of beneficial and specific influences for the user. These findings led to the formulation of recommendations for the innovative project, improving aspects related to the well-being, emotional balance, comfort and performance of users in the focused corporate environment.