Jimi Hendrix: além da roupa

Abstract

This work aims to study the meanings behind the stage costume adopted by musician Jimi Hendrix in the 1960s. For this, the main cultural movements that occurred in the period were analyzed and, in some way, contributed to the construction of the Jimi persona on stage. Thus, it sought to demonstrate possible impacts that the environment causes on the choices made by the musician, although the musician was verbally positioned in a neutral way, oblivious to the various manifestations that permeated the culture in which he was inserted, as will be verified during the work. It should be emphasized, however, that this is a basic and exploratory research that does not intend or presumpt to explore in detail the choices of the musician, but rather to bring to the fore relevant information that contributes to the understanding of this universe that means to dress. Thus, we sought to analyze the connections between Jimi Hendrix's clothing and the 1960s, the meaning behind his choices in order to create a fashion brand capable of transmitting the main values brought by the musician with his stage costume, reflected in a clothing collection project for the same.