Midiatização da guerra da Ucrânia: comentários dos leitores na página do G1 no instagram

Abstract

This dissertation aims to describe and analyze, from the perspective of mediatization, consumer readings of G1 reports on Instagram about the Ukrainian War expressed through comments on the content in question. We aim to understand the reactions provoked by the news about the mediatization of this War, as well as opinions that users express in this kind of community of exchanges that is formed within the space of the comments, according, still, to the temporality cadenced by the rhythm of the emissions. Our research problem is: how, in terms of evaluations, values, opinions, is the perception of readers of the G1 reports on Instagram about the Ukrainian War, according to comments left in publications on the subject, on the G1 profile? To achieve the objectives of this research, we opted for a qualitative methodology and the content analysis technique will be used along with a sample of 21,278 comments made in 3 publications on the G1 profile on instagram between February 2022 and January 2023, each post corresponding to one of the phases in which we organize the total content collected. To account for this total number of comments, we read and classified these comments into sets of themes for each of the posts and separated some examples to demonstrate these sets. Initially, all publications on the subject were collected over the period of one year mentioned above, and, after that, this sample of publications was selected. It is a War with which we only have contact, in Brazil, through mediatization, therefore, our analysis is based precisely on this vision. We also use a literature review of concepts that converge with the nature of our object, such as the notions of mediatization, journalistic mediatization, event, scheduling, journalism and images, participation and journalistic ethics. For that, we make an overview of them to describe and understand the scenario of the unfolding of the War by the receivers of these products.