Design, território e cinema : os legados audiovisuais como estratégia de desenvolvimento do turismo criativo em cidades de pequeno porte

Abstract

Many cities and towns are surprised by the possibility of becoming the set for an audio-visual production, which generates great expectations among their residents during all stages of production, from pre-production to release in movie theaters, streaming platforms and on open television channels. The recording of a film, series or soap opera brings an atypical movement to the territories involved, and most of the time the impact is positive, generating job opportunities and boosting local commerce. However, this impact is fleeting and usually lasts until the release of the production, since after this exhibition period, the work gradually loses the media power it has. Even so, audio-visual legacies are left by this process and need to be recognized, valued and better explored. The objective of this work was to use the contributions of strategic design as a means of recognizing and extending the impact of such legacies, allowing the development of creative and cinematographic tourism in locations that received locations. As an object of study, the city of Antônio Prado, in Rio Grande do Sul, was used, which served as the location for the film O Quatrilho (1995) and for the series Desalma (2020). The methodology of this work was based on the territorial studies of Massimo Canevacci and Italo Calvino. From the practice carried out in the field and, also, in a virtual way, an instrument for mapping audio-visual legacies entitled Ecosystem of Audio-visual Legacies in Territories (EALT) was developed, which was tested with the analysis of the two productions recorded in the city that is the subject of study