“No Tea, no Shade”: construção de sentidos e manifestações de performances pelo fandom brasileiro de RuPaul’s Drag Race no facebook

Abstract

The dissertation analyzes how the RuPaul’s Drag Race program unfolds in the digital environment through fandom, aiming to understand the senses triggered and the taste performances expressed from concepts such as platforming and convergence. Based on the use of the analysis of construction of meanings in digital networks, inferences are made about the comments coming from the group RuPaul's Drag Race Brasil.OFICIAL, present on Facebook. Thus, plots are woven that bring together events from the program and their reverberations in the digital environment, which generate network conversations that trigger different meanings. Experimentally, the metaphor of the prism is used as a diffuser element of the triggered senses, where it is possible to find intersections that reveal the fandom's expressions of taste and, based on Queer Theory studies applied to Communication, movements that infer certain prejudices arising from of heteronormativity.