Complexificação do acontecimento na sociedade em midiatização: circulação e atorização do caso Gianecchini

Abstract

This work studies the communicational processes engendered in the construction of a media event surrounding the illness of a celebrity. Therefore, our reflections are based on the theoretical assumptions developed in social communication researches, establishing a dialogue with concepts situated in sociology studies, mobilized for the observation of practices, operations and processes of a society in mediatization. The general aim of the research is to analyze the discursive strategies in the construction of the Gianecchini case, observing evidence of circulation and actorization operations. The materials were organized into two interdependent groups. The first is constituted by elements which look to the media biography of the actor Reynaldo Gianecchini, signaling to his affiliation with the celebrity status. The second group is composed of materials that deal with the illness of this media character and the developments of the case under the texture of media narratives. In order to account for the complexity of the object, we grouped the analysis categories in two sets, according to their nature. The concepts developed throughout the research constitute operative categories, which mobilizes concepts developed in this study. In the second set we have the analytical categories, focusing on the verbalvisual aspects of these media discourses. The reflections throughout the study allow some insights into the research object, such as the circulation and actorization operations that are projected in the several places where the event happens and the displacement of social actors for the production instance. We also alert to the clues of the discursive strategies triggered in the construction of the event and the maintenance of this public space, as new and inaccurate narrative developments are performed about the private life of the celebrity. In this sense, we understand the complexity of the event, as social actors, internal or not to the universe of media institutions, are the main characters in the typical operations of a society in mediatization.