Comunicação visual no design de livros ilustrados: uma abordagem criativa ao conteúdo educacional

Abstract

The presence of visual communication in current times is gradually more evident, technological and media advances have placed the image among the most relevant means of modern communication. Even so, the educational system in Brazil does not seem to keep up with the changes, little is learned about effective graphic representation in schools or colleges. This work discusses how to build a product-service system that explores applications of visual communication in an educational approach. The research and projectual phase will be carried out using the strategic design method, thus understanding the essential research themes, researching the correct production context and seeking diversified solutions. In order To develop the objectives, a brand and an illustrated book will be created, in addition to developments that will compose a kit, with the book being the main part of the system. In order to fulfill the work's objectives, the brand will communicate with a target audience of 16 to 20 years of age, so that it is possible to work with young people at a time of greater demand for visual knowledge, and thus present complex concepts in an intuitive way. but without compromising consistency. According to this need, the products seek to encourage the learning of visual language through the constructivist method, to create a more dynamic and interactive experience. The research presents its value generating a greater reach of critical visual education for the described audience, and its academic meaning, through the creative unfolding of the illustrated book together with the educational approach for a content that regularly is addressed in an extensive form and with greater emphasis on the text.