Que cidadania a gente vê por aqui?: o papel da Rede Globo na (de) formação midiático-cultural do conceito de cidadania em “O Brasil que eu quero”

Abstract

The thesis how Globo’s journalism, in an election year, represents the concept of citizenship by encouraging citizens/voters to answer, through the production of a 15-second video, the question: What Brazil do you want for the future? To this end, in 2018, it creates the television show O Brasil que eu Quero, in which he offers the communicant subject the possibility of inserting and displaying his demand in one of his television news programs, giving him the title too “spokesperson” of the actors of the city in which he lives. Through the framework of analysis, denunciation, collection, visibility in a simulacrum that allows a direct message to “sensations” and “exercise of citizenship”. In a pedagogical tone, the journalists wrote as characteristics about how the spectators elaborated the product. And if the exhibition space for audiovisual material were Jornal Nacional, the trust and representation would be even greater, according to an exploratory research with a sample carried out in the context of the state of Mato Grosso do Sul, in the municipalities of Campo Grande, Dourados, Três Lagoas and Corumbá. So that, by “giving voice” to the citizen, Globo positioned itself as a public media space in which, using the discourse of holder of rights and duties, it legitimizes its need to be heard and to have a response, contributing to (of) formation of the notion of citizenship by the media system. Through the transmethodological perspective (MALDONADO, 2008) the investigative process revolved around the problem: What Brazil does Globo want to show? What future is this represented by the Brazil that I want? What does the discourse say for the communicant subject to receive the title of spokesperson by the Globo media system? These concerns culminated in the problem about the role of Globo in the cultural construction/formation of the concept of citizenship for the Brazil that I want. Thus, the media conglomerate Globo, through complex power relations, moves the interface between culture, politics and communication, presents itself as one of the enabling paths to the formation of emancipated social agents who exercise their full citizenship, reducing them to rights and duties, in the the words on the board: the citizen is the spokesperson for a municipality. However, in the same way that it enables such openness to society, Globo, like O Príncipe Eletrônico (IANNI, 1999), with its nebulosity, maintains its own grammar, forms of circulation and selection of which demands and materials can be displayed, as well as as its own definition of citizenship, not making transparent the criteria that define the reasons for being accepted or not, using strategies that cooperate to maintain its hegemony and being a set of private companies, of the neoliberal capitalist system.